Mr Nicholas Yoong Swie Leong Chief Executive Officer ×

Nicholas Yoong is the Chief Executive Officer (“CEO”) of SGX Mainboard-listed, Intraco Limited. He started his career with Arthur Andersen before spending almost a decade at the London offices of two major international accounting firms, working on transaction advisory assignments across Europe, specialising in turnaround and restructuring.

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He returned to Singapore in 2010 as Executive Director with Ernst & Young before joining boutique restructuring firm, Borrelli Walsh as Director. In 2013, he moved into corporate as Chief Operating Officer at Taylor’s Education Pte Ltd (Singapore), one of the largest private education companies in South East Asia, where he was responsible for overseeing the Group’s overseas investments, international expansion and corporate finance.

Nicholas graduated from University of Cambridge where he received a Sime Darby scholarship. He was also a British Chevening scholar at the University of Warwick and a Malaysian Institute of Certified Public Accountants (“MICPA”) scholar at the University of Malaya.

 

Mr Max Tay Boon Zhuan Chief Financial Officer ×

Max is the Chief Financial Officer (“CFO”) of Intraco Limited. Reporting directly to the CEO, Max is responsible for all matters related to the financial and accounting functions including the review and implementation of corporate policies, regulatory compliance, risk management, financial planning and analysis, taxation, management accounting, budgeting, forecasting and corporate secretarial matters. Max was previously the CFO of Heatec Jietong Holdings Ltd. (“Heatec”), a market leader in piping and heat exchanger services for the marine and oil and gas industries, listed on the Singapore Exchange.

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Prior to joining Heatec, Max was Head of Internal Audit for China Yuchai International Limited (“CYI”). Listed on the New York Stock Exchange, CYI is the largest diesel engine manufacturer in China and the major subsidiary of Hong Leong Asia, which is listed on the Singapore Exchange.

In addition, Max spent eleven years with PwC (including two years in Sydney) and two other leading accounting firms specialising in accounting, payroll, business advisory and assurance services.

Max attended Raffles Institution and Raffles Junior College; and graduated from Nanyang Technological University with a Bachelor in Accountancy degree (First Class Honours). He is also a qualified Chartered Accountant from both the Institute of Chartered Accountants in Australia (“ICAA”) and the Institute of Singapore Chartered Accountants (“ISCA”). He holds an ASEAN CPA certification.

 

Mr Ronald Cai Head of Special Projects ×

Ronald joins Intraco from CFLD International, which is the international arm of one of the top 10 Chinese developers. He was previously based in India and Indonesia where he was responsible for business development and investment of new industrial township developments with total gross development value in excess of US$700m.

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Prior to that, Ronald worked as a finance product owner for priceline.com, which is part of the largest online travel group of companies, Booking Holdings Inc, where he was responsible for the risk management of the online payments.

In his previous corporate development roles in construction, postal and logistics, and government, he has helped companies formulate their regional growth strategies, establish JVs, evaluate M&A targets and raise funds for international expansion.

Ronald holds a Master of Advanced Management from Yale University, and an MBA and Bachelors Degree in Engineering (First Class) from the National University of Singapore.

 

Mr Edmond Lee Senior Vice President
Intraco Trading Pte Ltd
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Edmond Lee is Senior Vice President, Plastics Division for Intraco Trading Pte Ltd.

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He has approximately three decades of sourcing and procurement experience in the petrochemicals and packaging sectors. He spent approximately 3 years with Chevron-Phillips prior to joining General Electric Co. (Plastics) (“GE”) where he spent 14 years rising up to Sourcing Director for Southeast Asia and Australia. Throughout his stint with GE, he established the procurement function, developed production-sales-inventory optimisation models (to maximise margins) and delivered substantial cost savings from integrating new business acquisitions. As Pacific Sourcing Quality Leader in GE, he implemented procurement software solutions as well as automated the new global raw material introduction process.

At his most recent role as Director of Asia Peak Pte Ltd, the Asia Pacific sourcing and procurement arm of Pact Group (the largest manufacturer of rigid plastic packaging products in Australia & New Zealand), Edmond was responsible for leading the growth strategy for Pact Group in Asia. He also has vast management experience in managing teams of over 100 people across Australasia in his roles at GE and Asia Peak.

Edmond graduated with a Bachelor’s degree (Honours) in Economics and Law from the University of London.

 

Mr Soh Yong Poon Chief Executive Officer
K.A. Group
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Mr Soh is the founder of K.A. Group, a business he started in 1987 after identifying the huge potential for specialised fire proofing products and solutions in Singapore’s burgeoning construction industry in the 1980s.

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Under his stewardship, K.A. Group is today one of the market leaders in niche building materials in Singapore.

In September 2014, K.A. Group became a subsidiary of Intraco when the latter took a majority stake in the company.

Mr Soh is responsible for recommending its strategic direction as well as steering K.A. Group towards achieving its corporate objectives and goals. He continues to be responsible for product development.

 

Ms Caren Soh Ying Sin Chief Operating Officer
K.A. Group
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Ms Soh has been with K.A. Group since 2008. She is overall in charge of business development, including strategies to increase sales of the company’s proprietary and agency fire-proofing products and solutions.

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She is also responsible for establishing a strong customer base and maintaining the company’s market share in Singapore.

In addition, Ms Soh oversees the day-to-day operations of the company and works closely with various regulatory agencies as well as suppliers.

Ms Soh majored in management at the University of London, where she graduated with a Bachelor of Science Management. She also holds a Master of Science (Wealth Management) from Singapore Management University.

 

Mr Steve Sheu Country Representative, Indonesia
Intraco Trading Pte Ltd
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Steve is the interim Country Representative for Indonesia, Plastics Division for Intraco Trading Pte Ltd. He started his career with Sundat (S) Pte Ltd in 1980 as one of the pioneers in establishing an agricultural herbicides chemical plant in Singapore.

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Five years later, he was assigned to manage the operations of Toyoplas (S) Pte Ltd, an associate company of Sundat, which does plastic injection moulding. In 1995, he took up the opportunity to manage Chesfer Precision Plastic Co. Ltd’s operations, with a primary focus on production planning for their largest customer, Phillips Electronics. He subsequently moved to Guangzhou, China in 2001, as a Factory Manager with Lica Industry Co., a company that manufactures plastic candy toys, where he was responsible for overall factory operations and quality assurance.

 

Mr Chua Kok Ping Project Manager
Intrawave
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Kok Ping joined Intrawave Pte Ltd in 1997. Prior to joining Intrawave, he worked at Motorola (Telecommunication Sector) and Sanderson Computers. He has over 30 years of experience working in the Radio Frequency (“RF”) telecommunication industries which includes RF coverage survey, RF system design, project management, implementation and maintenance of wireless RF data communication system and commercial wireless telecom infrastructure. His notable achievements include:

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  • Successfully managed and completed the 2G NEL commercial wireless telecom infrastructure project from 1997 to 2003.
  • Successfully managed and completed the 3G upgrade for the NEL commercial wireless telecom infrastructure in 2008.
  • Secured a 5 year comprehensive maintenance contract for the NEL commercial wireless telecom infrastructure in 2009.
  • Secured a 2 year comprehensive maintenance contract extension for the NEL commercial wireless telecom infrastructure in 2014.

 

Mr Maung Maung Lay General Manager
Tat Hong Intraco Heavy Equipment Co. Ltd
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Maung Maung Lay was appointed General Manager of Tat Hong Intraco Heavy Equipment Co. Ltd (THI) on 1st October 2013. Prior to joining THI, he spent 7 years as General Manager with two local construction companies, i.e. Myint Myat Kyaw Construction Company and Chinthe Concrete Company, a subsidiary of the SPA Group, where he was primarily responsible for managing daily operations. His previous experience also encompasses sales and marketing, logistics and administration.

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Maung Maung Lay obtained his Bachelor of Arts degree from Yangon Arts and Science University in 1986. He subsequently obtained his post-graduate Diploma, (DMA - Management and Administration) and MBA from Yangon Institute of Economics.